Client Journey Map
Visual mapping tool to track the complete client experience from initial contact through coaching completion.
Template Content
CLIENT JOURNEY MAP
CLIENT INFORMATION
==================
Client Name: _______________________
Journey Start Date: _______________
Coach: ____________________________
Current Phase: ____________________
JOURNEY OVERVIEW
===============
Coaching Program: ___________________
Total Duration: ____________________
Number of Sessions: ________________
Coaching Focus Areas:
1. ______________________________
2. ______________________________
3. ______________________________
PHASE 1: DISCOVERY & INITIAL CONTACT
===================================
Date Range: From _______ To _______
Touchpoints:
☐ Website visit
☐ Social media interaction
☐ Referral conversation
☐ Discovery call
☐ Consultation session
☐ Proposal/package discussion
☐ Contract signing
☐ Other: _______________
Client's Initial State:
Awareness Level: ☐ High ☐ Medium ☐ Low
Motivation Level: ☐ High ☐ Medium ☐ Low
Readiness for Change: ☐ High ☐ Medium ☐ Low
Initial Goals Expressed:
• ______________________________
• ______________________________
• ______________________________
First Impressions:
Client's Concerns: __________________
Client's Expectations: ______________
Coach's Observations: _______________
Key Decisions Made:
Coaching Package Selected: ___________
Session Frequency: _________________
Primary Focus Area: ________________
PHASE 2: ONBOARDING & FOUNDATION
================================
Date Range: From _______ To _______
Onboarding Activities:
☐ Intake form completion
☐ Assessment tools administered
☐ Goal-setting session
☐ Coaching agreement review
☐ Expectation setting
☐ Communication preferences established
☐ First session completed
Assessment Results:
Tool 1: ___________________________
Results: ___________________________
Tool 2: ___________________________
Results: ___________________________
Established Goals:
Primary Goal: ______________________
Secondary Goals:
1. ______________________________
2. ______________________________
3. ______________________________
Foundation Building:
Rapport Level: ☐ Strong ☐ Good ☐ Developing
Trust Level: ☐ High ☐ Medium ☐ Building
Communication Flow: ☐ Excellent ☐ Good ☐ Needs Work
PHASE 3: ACTIVE COACHING JOURNEY
===============================
Date Range: From _______ To _______
Session Progress Tracking:
SESSION 1: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
SESSION 2: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
SESSION 3: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
SESSION 4: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
SESSION 5: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
SESSION 6: ________________________
Date: _____________________________
Focus: ____________________________
Key Insights: ______________________
Action Items: ______________________
Client Energy: ☐ High ☐ Medium ☐ Low
BREAKTHROUGH MOMENTS
===================
Session #: ________________________
What Happened: ____________________
___________________________________
Impact on Client: __________________
___________________________________
Session #: ________________________
What Happened: ____________________
___________________________________
Impact on Client: __________________
___________________________________
CHALLENGES & OBSTACLES
=====================
Challenge 1: _______________________
When: _____________________________
How Addressed: ____________________
Outcome: __________________________
Challenge 2: _______________________
When: _____________________________
How Addressed: ____________________
Outcome: __________________________
Challenge 3: _______________________
When: _____________________________
How Addressed: ____________________
Outcome: __________________________
PHASE 4: INTEGRATION & GROWTH
=============================
Date Range: From _______ To _______
Skill Development Progress:
Skill 1: ___________________________
Initial Level (1-10): ______________
Current Level (1-10): ______________
Skill 2: ___________________________
Initial Level (1-10): ______________
Current Level (1-10): ______________
Skill 3: ___________________________
Initial Level (1-10): ______________
Current Level (1-10): ______________
Behavior Changes Observed:
• ______________________________
• ______________________________
• ______________________________
Mindset Shifts:
• ______________________________
• ______________________________
• ______________________________
PHASE 5: COMPLETION & TRANSITION
================================
Date Range: From _______ To _______
Final Assessment:
Goals Achievement Rating:
Goal 1: _______ (% achieved)
Goal 2: _______ (% achieved)
Goal 3: _______ (% achieved)
Overall Satisfaction: ☐ Excellent ☐ Good ☐ Fair ☐ Poor
Transition Planning:
☐ Self-coaching tools provided
☐ Maintenance plan created
☐ Follow-up sessions scheduled
☐ Referrals made (if needed)
☐ Resources for continued growth provided
Client's Transformation Summary:
Where they started: ________________
___________________________________
Where they ended: __________________
___________________________________
Biggest changes: ___________________
___________________________________
EMOTIONAL JOURNEY TRACKING
=========================
Map the client's emotional experience throughout:
Phase 1 Emotions:
☐ Excited ☐ Nervous ☐ Hopeful ☐ Skeptical ☐ Confused
Phase 2 Emotions:
☐ Motivated ☐ Overwhelmed ☐ Committed ☐ Uncertain ☐ Energized
Phase 3 Emotions:
☐ Frustrated ☐ Breakthrough ☐ Consistent ☐ Challenged ☐ Growing
Phase 4 Emotions:
☐ Confident ☐ Independent ☐ Accomplished ☐ Grateful ☐ Ready
Phase 5 Emotions:
☐ Proud ☐ Sad to end ☐ Equipped ☐ Transformed ☐ Empowered
SUPPORT SYSTEM EVOLUTION
========================
Beginning Support System:
Family: ___________________________
Friends: __________________________
Professional: _____________________
Other: ____________________________
Support System at End:
Family: ___________________________
Friends: __________________________
Professional: _____________________
Other: ____________________________
Changes in Support System:
___________________________________
___________________________________
TOOLS & RESOURCES IMPACT
========================
Most Effective Tools:
1. ______________________________
2. ______________________________
3. ______________________________
Least Effective Tools:
1. ______________________________
2. ______________________________
3. ______________________________
Resources Client Found Most Helpful:
___________________________________
___________________________________
CLIENT SUCCESS METRICS
======================
Quantitative Measures:
Session Attendance: ____% (___/___sessions)
Action Item Completion: ____%
Goal Achievement: ____%
Program Completion: ☐ Yes ☐ No
Qualitative Measures:
Self-Awareness Growth: ☐ Significant ☐ Moderate ☐ Minimal
Confidence Increase: ☐ Significant ☐ Moderate ☐ Minimal
Life Satisfaction: ☐ Much Higher ☐ Higher ☐ Same ☐ Lower
POST-COACHING IMPACT
===================
3-Month Follow-up:
Date: _____________________________
Status of Goals: ___________________
New Challenges: ____________________
Continued Growth: ___________________
6-Month Follow-up:
Date: _____________________________
Status of Goals: ___________________
New Challenges: ____________________
Continued Growth: ___________________
LESSONS LEARNED
===============
For Coach:
What worked well: __________________
___________________________________
What to improve: ___________________
___________________________________
Approach adjustments for similar clients:
___________________________________
___________________________________
For Client (to share):
Key insights to remember: ___________
___________________________________
Strategies to continue: _____________
___________________________________
REFERRAL & TESTIMONIAL
======================
Client Willing to Provide:
☐ Testimonial
☐ Case study participation
☐ Referrals to friends/colleagues
☐ LinkedIn recommendation
☐ Online review
Testimonial Text:
"_______________________________
___________________________________
___________________________________"
This journey map serves as a comprehensive record of the client's transformation and provides valuable insights for improving coaching effectiveness.