Email Sequence Templates

EMAIL SEQUENCE TEMPLATES FOR COACHES TEMPLATE COLLECTION OVERVIEW ============================ This collection includes email sequences for: 1. Welcome Series (5 emails) 2. Nurture Campaign (7 emails) 3. Client Onboarding (4 emails) 4. Post-Session Follow-up (3 emails) 5. Program Completion (3 emails) SEQUENCE 1: WELCOME SERIES ========================= EMAIL 1: IMMEDIATE WELCOME Subject: Welcome! Here's what to expect... Hi [First Name], Welcome to the [Your Business Name] community! I'm thrilled you've joined us. You signed up because you're interested in [specific benefit/topic]. That tells me you're someone who values growth and is ready to take action toward your goals. Here's what you can expect from me: • Weekly insights on [your specialty area] • Practical tools you can use immediately • Real stories from clients who've achieved breakthrough results • Exclusive invitations to workshops and programs In tomorrow's email, I'll share the #1 mistake I see people make when [relevant topic] and how to avoid it. Talk soon, [Your Name] P.S. Hit reply and let me know: What's your biggest challenge with [relevant area] right now? EMAIL 2: COMMON MISTAKE + VALUE Subject: The #1 mistake that's holding you back Hi [First Name], Yesterday I promised to share the biggest mistake I see people make when [relevant topic]. Here it is: [Describe common mistake] I used to make this mistake too. [Brief personal story] The good news? Once you recognize this pattern, you can start shifting it immediately. Here's how: [Provide 2-3 actionable tips] Try this approach this week and notice what shifts. Tomorrow, I'll share the simple framework I use with all my clients to [achieve specific result]. [Your Name] EMAIL 3: FRAMEWORK/METHODOLOGY Subject: The simple framework that changes everything Hi [First Name], Today I want to share the framework that's helped hundreds of my clients [achieve specific result]. I call it the [Name] Method: [Letter] - [Step 1 with brief explanation] [Letter] - [Step 2 with brief explanation] [Letter] - [Step 3 with brief explanation] [Letter] - [Step 4 with brief explanation] Here's how it works: [Provide example or case study] The beauty of this framework is its simplicity. You can start using it today. Which step resonates most with you? Hit reply and let me know. [Your Name] EMAIL 4: SOCIAL PROOF + STORY Subject: How [Client Name] transformed their [area] in [timeframe] Hi [First Name], I want to tell you about [Client Name] (used with permission). When we first started working together, they were [describe starting point/challenges]. Sound familiar? After [timeframe] of coaching, here's what shifted: • [Specific result 1] • [Specific result 2] • [Specific result 3] But here's what [Client Name] said was the most valuable part: [quote about mindset/approach change] [Include brief story about the transformation process] The key was [main insight/approach that made the difference]. You can apply this same approach: [1-2 actionable tips] [Your Name] EMAIL 5: SOFT PITCH + INVITATION Subject: Ready for your own transformation? Hi [First Name], Over the past few days, I've shared: • The biggest mistake that holds people back • My proven framework for [achieving result] • How [Client Name] created real change Here's what I know about you: You're here because you want something to change. You're ready to invest in yourself and create the [life/career/relationship] you truly want. If you're ready to go deeper, I have a few ways I can help: 1. FREE RESOURCES Access my [Resource Name]: [Brief description and link] 2. GROUP COACHING Join my next [Program Name] starting [Date]. [Brief description] [Link to learn more] 3. PRIVATE COACHING Work with me one-on-one. I have [number] spots opening in [timeframe]. [Link to book discovery call] Which option feels right for you? Here to support your journey, [Your Name] SEQUENCE 2: NURTURE CAMPAIGN =========================== EMAIL 1: MINDSET SHIFT Subject: What if the problem isn't what you think? Hi [First Name], Most people think [common belief about problem] is the issue. But after working with [number] clients, I've discovered something different... [Continue with insight that challenges conventional thinking] EMAIL 2: COMMON OBSTACLE Subject: Why [common goal] feels so hard Hi [First Name], "I know what I should be doing, but I just can't seem to [action]." Sound familiar? [Address common obstacle with empathy and solutions] EMAIL 3: TOOL OR TECHNIQUE Subject: Try this 5-minute exercise Hi [First Name], Want to [achieve small result] in just 5 minutes? Here's a simple exercise I use with clients: [Provide detailed, actionable technique] EMAIL 4: PERSONAL STORY Subject: My biggest failure (and what it taught me) Hi [First Name], I want to share something vulnerable with you... [Tell personal story of failure/struggle and lesson learned] EMAIL 5: CLIENT SUCCESS Subject: "I never thought this was possible" Hi [First Name], Those are the words [Client Name] said to me last week... [Share detailed client success story] EMAIL 6: ADDRESSING OBJECTIONS Subject: "But I don't have time/money/support..." Hi [First Name], I hear this a lot: [common objection] I get it. [Acknowledge the concern with empathy] But here's what I've learned: [Reframe the objection] EMAIL 7: CLEAR CALL TO ACTION Subject: Ready to take the next step? Hi [First Name], Over the past few weeks, I've shared [recap key topics]. If you're ready to [achieve desired outcome], let's talk. [Clear call to action with link] SEQUENCE 3: CLIENT ONBOARDING ============================ EMAIL 1: WELCOME + WHAT'S NEXT Subject: Welcome to [Program Name]! Here's what happens next Hi [First Name], Welcome to [Program Name]! I'm so excited to work with you. Here's what to expect: [Outline program structure] Your first session is scheduled for [date/time]. Here's how to prepare: [Instructions] EMAIL 2: EXPECTATION SETTING Subject: How to get the most from our work together Hi [First Name], To help you get maximum value from our coaching relationship, here are my recommendations: [List expectations and guidelines] EMAIL 3: PREPARATION FOR FIRST SESSION Subject: Preparing for tomorrow's session Hi [First Name], Looking forward to our first session tomorrow! To make the most of our time, please: [List specific preparation items] EMAIL 4: POST-FIRST SESSION Subject: Great start! Here are your action items Hi [First Name], Thank you for such an engaging first session! Here's what we covered: [Summary] Your action items for this week: [List items] CUSTOMIZATION GUIDELINES ======================== FOR EACH EMAIL: • Replace [bracketed placeholders] with your specific content • Adjust tone to match your brand voice • Add your signature and contact information • Include unsubscribe link as required by law TIMING RECOMMENDATIONS: • Welcome Series: Daily for 5 days • Nurture Campaign: Every 2-3 days • Client Onboarding: Based on session schedule • Post-Session: Within 24 hours of session PERSONALIZATION TIPS: • Use subscriber's first name • Reference their specific interests/challenges • Include relevant examples from your experience • Adjust content based on subscriber source METRICS TO TRACK: • Open rates • Click-through rates • Reply rates • Unsubscribe rates • Conversion to consultation/program Remember: The goal is to build relationship and trust while providing genuine value. Always prioritize helping over selling.