Lead Magnet Templates
Collection of high-converting lead magnet templates to build your email list and attract ideal coaching clients.
Template Content
LEAD MAGNET TEMPLATES FOR COACHES
TEMPLATE COLLECTION OVERVIEW
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This collection includes templates for:
1. Checklists and Cheat Sheets
2. Assessments and Quizzes
3. Mini-Courses and Email Series
4. Toolkits and Resource Lists
5. Templates and Worksheets
TEMPLATE 1: ULTIMATE CHECKLIST
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TITLE: "The Ultimate [Your Niche] Success Checklist"
SUBTITLE: "10 Essential Steps to [Desired Outcome]"
INTRODUCTION:
"Are you ready to [achieve specific goal]? This comprehensive checklist will guide you through the exact steps successful [target audience] follow to [desired outcome]. Print it out, keep it handy, and check off each item as you progress!"
THE CHECKLIST:
☐ Step 1: [Specific action with brief explanation]
☐ Step 2: [Specific action with brief explanation]
☐ Step 3: [Specific action with brief explanation]
☐ Step 4: [Specific action with brief explanation]
☐ Step 5: [Specific action with brief explanation]
☐ Step 6: [Specific action with brief explanation]
☐ Step 7: [Specific action with brief explanation]
☐ Step 8: [Specific action with brief explanation]
☐ Step 9: [Specific action with brief explanation]
☐ Step 10: [Specific action with brief explanation]
BONUS SECTION:
"5 Common Mistakes to Avoid"
1. [Mistake with explanation]
2. [Mistake with explanation]
3. [Mistake with explanation]
4. [Mistake with explanation]
5. [Mistake with explanation]
CALL TO ACTION:
"Ready to take your [goal] to the next level? I'd love to help you implement these strategies personally. Click here to schedule a free [X]-minute discovery call."
TEMPLATE 2: SELF-ASSESSMENT QUIZ
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TITLE: "What's Your [Topic] Style?"
SUBTITLE: "Discover Your Unique Approach and Get Personalized Recommendations"
INTRODUCTION:
"Take this quick 2-minute assessment to discover your unique [topic] style and receive personalized strategies that align with your natural strengths."
QUESTIONS (10-15 multiple choice):
1. When facing a challenge, you typically:
a) Dive in headfirst and figure it out as you go
b) Research thoroughly before taking action
c) Seek advice from others first
d) Create a detailed plan step by step
2. Your ideal work environment is:
a) Fast-paced and dynamic
b) Structured and predictable
c) Collaborative and social
d) Quiet and focused
[Continue with 8-13 more questions]
RESULTS BREAKDOWN:
Mostly A's: "The Action Taker"
Mostly B's: "The Strategist"
Mostly C's: "The Collaborator"
Mostly D's: "The Planner"
[Include detailed description of each type with specific recommendations]
TEMPLATE 3: 5-DAY EMAIL MINI-COURSE
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TITLE: "5 Days to [Desired Outcome]"
SUBTITLE: "A Free Email Course to Transform Your [Area of Life]"
EMAIL 1: "Welcome! Your Journey Starts Now"
• Welcome message
• What to expect over 5 days
• Day 1 lesson: [Foundation concept]
• Action step for today
EMAIL 2: "Day 2: [Key Concept]"
• Quick recap of Day 1
• Day 2 lesson: [Building block]
• Real-life example
• Action step for today
EMAIL 3: "Day 3: [Advanced Strategy]"
• Progress check-in
• Day 3 lesson: [More complex concept]
• Case study
• Action step for today
EMAIL 4: "Day 4: [Implementation Focus]"
• Addressing common challenges
• Day 4 lesson: [Practical application]
• Troubleshooting tips
• Action step for today
EMAIL 5: "Day 5: [Mastery & Next Steps]"
• Celebration of progress
• Day 5 lesson: [Advanced strategy]
• How to continue your growth
• Soft pitch for your services
TEMPLATE 4: RESOURCE TOOLKIT
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TITLE: "The [Your Niche] Toolkit"
SUBTITLE: "Essential Resources, Tools, and Templates for [Target Audience]"
SECTION 1: RECOMMENDED BOOKS
• Book 1: [Title] by [Author] - Why it's valuable
• Book 2: [Title] by [Author] - Why it's valuable
• Book 3: [Title] by [Author] - Why it's valuable
SECTION 2: HELPFUL APPS & TOOLS
• Tool 1: [Name] - What it does and why it's useful
• Tool 2: [Name] - What it does and why it's useful
• Tool 3: [Name] - What it does and why it's useful
SECTION 3: FREE TEMPLATES
• Template 1: [Description and link]
• Template 2: [Description and link]
• Template 3: [Description and link]
SECTION 4: WEBSITES & BLOGS
• Resource 1: [URL] - What you'll find there
• Resource 2: [URL] - What you'll find there
• Resource 3: [URL] - What you'll find there
SECTION 5: PODCASTS TO FOLLOW
• Podcast 1: [Name] - Why it's valuable
• Podcast 2: [Name] - Why it's valuable
• Podcast 3: [Name] - Why it's valuable
TEMPLATE 5: WORKSHEET/WORKBOOK
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TITLE: "[Specific Goal] Worksheet"
SUBTITLE: "A Step-by-Step Guide to [Desired Outcome]"
PART 1: CURRENT STATE ASSESSMENT
Where are you now?
1. Rate your current satisfaction with [topic]: ___/10
2. What's working well? ________________
3. What's not working? ________________
4. What's your biggest challenge? ________________
PART 2: VISION SETTING
Where do you want to be?
1. Describe your ideal [outcome]: ________________
2. How will you know when you've achieved it? ________________
3. What will be different in your life? ________________
4. Why is this important to you? ________________
PART 3: GAP ANALYSIS
What's the difference between where you are and where you want to be?
1. Skill gaps: ________________
2. Resource gaps: ________________
3. Mindset gaps: ________________
4. Support gaps: ________________
PART 4: ACTION PLANNING
What steps will you take?
Goal: ________________
Timeline: ________________
Week 1 Actions:
• ________________
• ________________
• ________________
Week 2 Actions:
• ________________
• ________________
• ________________
Week 3 Actions:
• ________________
• ________________
• ________________
Week 4 Actions:
• ________________
• ________________
• ________________
PART 5: ACCOUNTABILITY
How will you stay on track?
1. Who will support you? ________________
2. How will you measure progress? ________________
3. What might derail you? ________________
4. How will you overcome obstacles? ________________
LEAD MAGNET OPTIMIZATION TIPS
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DESIGN BEST PRACTICES:
• Clean, professional layout
• Consistent branding and colors
• Easy-to-read fonts
• Plenty of white space
• Include your logo and contact info
CONTENT BEST PRACTICES:
• Solve a specific problem
• Provide immediate value
• Keep it actionable
• Make it easy to consume
• Include next steps
DELIVERY BEST PRACTICES:
• Instant download after opt-in
• Welcome email with download link
• Follow-up sequence planned
• Clear instructions for use
• Contact info for questions
PROMOTION STRATEGIES:
• Social media posts
• Blog post content upgrades
• Guest posting
• Joint ventures
• Paid advertising
• Webinar offers
• Podcast interviews
• Video content
Remember: The best lead magnets solve a real problem for your ideal client and give them a taste of the transformation you can provide. Always follow up with valuable content that builds trust and demonstrates your expertise.