Service Proposal Template
Professional proposal template for presenting coaching services to potential clients.
Template Content
COACHING SERVICE PROPOSAL
PROPOSAL HEADER
===============
To: _______________________________
From: _____________________________
Date: _____________________________
Proposal #: _______________________
Valid Until: ______________________
EXECUTIVE SUMMARY
================
Thank you for your interest in coaching services. This proposal outlines a customized coaching program designed specifically for your needs and goals.
Based on our discovery conversation, I understand that you are looking to:
• ______________________________
• ______________________________
• ______________________________
I believe coaching will provide you with the clarity, accountability, and support needed to achieve these outcomes.
YOUR CURRENT SITUATION
======================
What you shared about where you are now:
___________________________________
___________________________________
What you want to achieve:
___________________________________
___________________________________
The gap between current state and desired outcome:
___________________________________
___________________________________
PROPOSED COACHING PROGRAM
========================
Program Name: ______________________
Duration: __________________________
Total Sessions: ___________________
Session Length: ___________________
Session Frequency: ________________
PROGRAM OBJECTIVES
=================
By the end of this coaching engagement, you will:
1. ______________________________
2. ______________________________
3. ______________________________
4. ______________________________
SUCCESS METRICS
===============
We will measure success by:
• ______________________________
• ______________________________
• ______________________________
COACHING METHODOLOGY
===================
My coaching approach combines:
☐ Goal-setting and action planning
☐ Accountability and progress tracking
☐ Strengths identification and development
☐ Obstacle identification and problem-solving
☐ Mindset and perspective work
☐ Skill building and practice
☐ Reflection and self-awareness development
Specific frameworks we'll use:
• ______________________________
• ______________________________
• ______________________________
PROGRAM STRUCTURE
================
PHASE 1: FOUNDATION (Sessions 1-2)
- Complete comprehensive intake assessment
- Clarify vision and goals
- Establish coaching agreement and expectations
- Create initial action plan
PHASE 2: MOMENTUM (Sessions 3-6)
- Dive deep into primary focus areas
- Build essential skills and habits
- Address obstacles and limiting beliefs
- Develop accountability systems
PHASE 3: ACCELERATION (Sessions 7-10)
- Refine strategies based on early results
- Tackle more complex challenges
- Expand comfort zone and capabilities
- Strengthen new behaviors and mindsets
PHASE 4: INTEGRATION (Sessions 11-12)
- Consolidate learning and growth
- Plan for sustained progress beyond coaching
- Develop self-coaching capabilities
- Celebrate achievements and plan next steps
WHAT'S INCLUDED
===============
☐ __ individual coaching sessions (__ minutes each)
☐ Comprehensive intake assessment
☐ Goal-setting and action planning worksheets
☐ Progress tracking tools and templates
☐ Email support between sessions
☐ Resource recommendations and materials
☐ Session summaries and notes
☐ Final progress review and future planning session
OPTIONAL ADD-ONS
===============
☐ Additional sessions: $____ per session
☐ Personality/Strengths assessment: $____
☐ 360-degree feedback process: $____
☐ Monthly check-ins for 3 months post-program: $____
☐ Group coaching component: $____
☐ Workshop or training session: $____
INVESTMENT
==========
Program Fee: $_____________________
Payment Options:
☐ Pay in full: $_______ (save $____)
☐ Two payments: $_______ each
☐ Monthly payments: $_______ x __ months
☐ Per session: $_______ each
Payment Methods Accepted:
☐ Credit card ☐ Bank transfer ☐ Check ☐ PayPal
Payment Schedule:
First payment due: _________________
Subsequent payments: _______________
COACHING AGREEMENT HIGHLIGHTS
============================
• Sessions are scheduled by mutual agreement
• 24-hour cancellation notice required
• Confidentiality is maintained according to coaching standards
• Client is responsible for implementing action items
• Coach provides support, guidance, and accountability
• Either party may terminate with reasonable notice
GETTING STARTED
===============
To begin your coaching journey:
1. Review and sign the attached coaching agreement
2. Submit your first payment
3. Complete the intake assessment
4. Schedule your first session
Timeline:
Week 1: Complete paperwork and assessment
Week 2: First coaching session
Ongoing: Regular sessions as scheduled
YOUR COACH
==========
Brief bio and relevant credentials:
___________________________________
___________________________________
Relevant experience:
___________________________________
___________________________________
Coaching philosophy:
___________________________________
___________________________________
CLIENT SUCCESS STORIES
======================
"[Testimonial from similar client about results achieved]"
- Client Name, Title
"[Another relevant testimonial]"
- Client Name, Title
FREQUENTLY ASKED QUESTIONS
=========================
Q: What if I need to reschedule a session?
A: ______________________________
Q: What happens if I miss a session?
A: ______________________________
Q: Can I contact you between sessions?
A: ______________________________
Q: What if I need additional sessions?
A: ______________________________
Q: Do you offer any guarantees?
A: ______________________________
NEXT STEPS
==========
I'm excited about the possibility of working together. This proposal is valid until [date]. To accept:
1. Sign and return the coaching agreement
2. Submit your first payment
3. Schedule your first session
If you have any questions or would like to discuss modifications to this proposal, please don't hesitate to contact me.
CONTACT INFORMATION
==================
Name: _____________________________
Phone: ___________________________
Email: ___________________________
Website: _________________________
AUTHORIZATION
=============
Client Acceptance:
I accept this proposal and agree to the terms outlined above.
Client Signature: __________________
Print Name: _______________________
Date: _____________________________
Coach Authorization:
Coach Signature: ___________________
Print Name: _______________________
Date: _____________________________
This proposal serves as a preliminary agreement. A detailed coaching agreement will be executed upon acceptance.